SLCC08 

The 2008 Second Life Community Convention is coming Sept. 5-7, 2008 at the Marriott Waterside Hotel in Tampa. Florida. As in previous years, we will publish a real world issue to commemorate the event. It’s not too early to purchase advertising space for the special issue, which promises to be the biggest and best yet. More details are available by e-mailing our advertising department at advertising@metaversemessenger.com.

Each year the Metaverse Messenger publishes this real world issue to commemorate the SLCC. Advertising in that issue is a great way to reach the most deeply involved SL residents -- those who have invested the time and money to attend the SLCC -- as well as the tens of thousands of residents that read the electronic version every week.


SLCC DISPLAY ADS

Display advertising in the SLCC edition of the Messenger will be priced as follows:
US$8.50 per column inch for B&W
US$10.00 per column inch for color

COLUMN INCHES
Here is how the column inch (CI) calculation works:

The full width of a single page is divided into five (5) columns. The cost of an ad is calculated by taking the number of columns wide that you wish your ad to be (1 to 5), multiplied by the vertical size in inches (the full page height being 22").

Some examples:

A half page B&W ad would be 11" x 5 columns = 55 column inches, x $8.50 = $467.50
A 4" x 3 columns color ad would be 12 column inches, x $10.00 = L$120.00

EXCEPTIONS

There are exceptions to every rule, and this is no different.

The "Front Page Underline," a 1" high ad across the bottom of the front page of each section, (5 columns wide), is $200.00. These are all color, and there are six sections planned.

"A "Double Truck," i.e. two full pages laid out as one big ad, earns a discount over the cost of simply running two individual full pages.

B&W Double Truck - $1750.00 (save $120.00 over the cost of two full page B&W ads)
Color Double Truck - $2000.00 (save $200.00 over the cost of two full page color ads)

AD COPY SPECS

If you wish to design your own display ad for the Messenger, it must conform to the following specifications:

Ads should be submitted as a 300 DPI JPG image file. Other formats (BMP, WMF, TIF, JPG, GIF, TGA) can be used, however, e-mailing them will generally be difficult due to their large file size. For ease in e-mailing, use JPG. Your resulting file will be a fraction of the size of any of the other formats. If your graphics software has an option to select the amount of compression, select the LEAST amount for best appearance. It will still be much smaller than if you choose another graphics format.

PIXEL SIZES: To calculate by the pixel dimensions, use this guideline.

WIDTH
2 columns [128.4 mm] - 1517 pixels
3 columns [194.6 mm] - 2300 pixels
5 columns [327.0 mm] - 3900 pixels
(No 1 or 4 column ads are accepted.)

COMMONLY USED HEIGHT DIMENSIONS
22" [558.8 mm] (full page height) - 6600 pixels
11" [279.4 mm] (half page height) - 3300 pixels
8" [203.2 mm] - 2400 pixels
6" [152.4 mm] - 1800 pixels
5.5" [139.7mm] - 1650 pixels (1/4 page only)
5" [127 mm] - 1500 pixels
4" [101.6 mm] - 1200 pixels
3" [76.2 mm] - 900 pixels
2" [50.8 mm] - 600 pixels
1" [25.4 mm] - 300 pixels

A custom design template for your requested ad size will be e-mailed upon request.

ALL IMAGE FILES FOR ADS SHOULD BE SENT VIA E-MAIL TO: advertising@metaversemessenger.com

If you prefer to supply component images (i.e. logos, photos, etc.) for your ad and have our ad department design the ad, then please use the above information as a basic guideline.
We anticipate a similar layout to last year -- News, Entertainment, Community, Fashion, Lifestyles and SLCC. Advertisers may specify with section they wish their ads be in; however, this is on a strictly first come, first served basis.

Each section will also have an area called "Here's my Card." These will be small, business card sized ads for those who cannot afford larger ones. These ads will be US$30 each.
Please note that for your ad to run in that issue it must be ordered and paid for separate from your regular ad renewal, if you are running an ad at that time.

DEADLINES
The ad deadline is  Aug. 12, 2008. Ads sold after that date will pay an additional 10% fee. Advertisers will be able to preview their ads on August 28. We will not guarantee the appearance or inclusion of any ad that is not reviewed by its purchaser.

Ads  paid for prior to May 31 will receive a 15% discount off the standard rate. Ads sold between  June 1 and June 30 will receive a 10% discount. Ads sold on or after July 1 will be full price.


©2008 Rose From Ash Publishing
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