Fashion Show Pays Homage to Alexander McQueen

In the recent “For the Love of McQueen” Fashion Show hosted by AVENUE Models, Florentine Rau (left) modeled the 2Forever outfit by Entre Mares, Dreamweaver Blue skin by Arcadian Reverie, the Electra hair from Lelutka and the Chloe Boots also from Lelutka.

At the same show, Aleida Rhode (right) showed off Red Pod by Casa Del Shai. - Photos by Tillie Ariantho

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AVENUE Models recently held the fashion show, For the Love of McQueen, in tribute to the famous late designer Alexander McQueen, at the GOLdon Shopping sim.

Approximately forty fashion designers came together to lend their support, each creating a design that was inspired by McQueen's work and spirit. These original designs, created within a week and showcased at the event, continue to be available for sale at the respective designers’ stores through the month of March.

Alexander McQueen was a known supporter of AIDS/HIV charities; therefore, 100 percent of the sales proceeds will be donated to the charity, Keep A Child Alive (http://keepachildalive.org), which is dedicated to providing life-saving anti-retroviral treatment, as well as care and support services to children and families whose lives have been affected by HIV/AIDS in Africa and India by directly engaging the global public in the fight against AIDS.

The project was initiated and produced by Rusch Raymaker, CEO of AVENUE Inc. She shared her inspiration for organizing the event, "Alexander McQueen represents an immortal legacy of the spirit of innovation that continually pushed the envelope in fashion. Always one to shape and reshape fashion by deconstruction and reconstruction, McQueen was indeed a 21st century designer that constantly dared to refrain from conformity.

“He gave the world a new vision and perspective about fashion and his knack for story-telling to relay these messages was second to none, richly realized in his designs and fashion show productions. His mind, his spirit and his visions were larger than life.

“For all these things and the sense of loss and grief I feel for losing such a great inspiration in my life, I dedicate this tribute, For The Love of McQueen, a collaboration of Second Life's fashion designers, stylists, artists, members of the press and the team from AVENUE Models and AVENUE Magazine, to express our gratitude for the impression Alexander McQueen made on all our lives, real and virtual."

AVENUE Models, a premier modeling agency in SL, is well known for their professional organization of lavish and creative fashion events driven by unique and effective marketing and promotions. AVENUE Inc, the parent company of AVENUE Models, AVENUE Studio, AVENUE Models Academy and AVENUE Magazine, were founded by Raymaker, in 2007. With a team of highly professional and qualified fashion, creative and marketing professionals, AVENUE strives to continuously promote the Second Life® Fashion Industry to a higher level.

The show was sponsored by The GOL Project and Moolto, http://moolto.com , hosted by Angie Mornington of Fabulous Fashion and staged on a build created by Babyhoney Bailey based on Raymaker's inspiration for the show.

Some of the designers who participated in the event were: 3636, Alatiel Fashions. AlexanderHunter's Couture, Alienbear, Arcadian Reverie, AtomicBambi, AZUL, Boudoir , CHAMPAGNE!, CHANTKARE, Indyra Originals, Jador Fashion, LeLutka, Modern Gypsy, My Precious, Phoenix Rising, RFyre, Stylissimo , The Abyss, Tres Beau, Violator, and many more.

A repeat of this tribute show is scheduled for March 7, 12 p.m. SLT, at the GOLden Shopping sim, http://slurl.com/secondlife/GOL%205/143/208/1002. For information, contact Jesika Contepomi, Chief Marketing Officer, AVENUE Inc.